{"product_id":"blond-absolu-ultra-violet-purple-shampoo","title":"Blond Absolu Ultra-Violet Purple Shampoo","description":"\u003cdiv class=\"h-text-align-justify\"\u003e\n\u003cdiv class=\"h-text-align-justify\"\u003e\n\u003cp class=\"h-text-align-left\"\u003eFormulated specifically for blonde, bleached, or highlighted hair, Blond Absolu Ultra-Violet\u003cspan\u003e \u003c\/span\u003e\u003cb\u003ePurple Shampoo\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003etargets and corrects unwanted yellow and brassy undertones. The ultra-violet pigments work instantly to restore clarity and brightness, leaving hair looking fresh and luminous.\u003c\/p\u003e\n\u003cp class=\"h-text-align-left\"\u003eInfused with\u003cspan\u003e \u003c\/span\u003eHyaluronic Acid\u003cspan\u003e \u003c\/span\u003eand Edelweiss Flower, this\u003cspan\u003e \u003c\/span\u003e\u003cb\u003esulfate-free purple shampoo\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003efrom Kérastase tones and nourishes sensitised hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"h-text-align-left\"\u003eAn intense brass-reducing formula giving instant blonde illumination\u003c\/li\u003e\n\u003cli class=\"h-text-align-left\"\u003eGently cleanses without stripping moisture or colour\u003c\/li\u003e\n\u003cli class=\"h-text-align-left\"\u003eStrengthens and hydrates lightened or sensitised hair\u003c\/li\u003e\n\u003cli class=\"h-text-align-left\"\u003eLeaves hair smooth, and noticeably shinier\u003c\/li\u003e\n\u003cli class=\"h-text-align-left\"\u003eSuitable for all blonde shades, from platinum to honey tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"h-text-align-left\"\u003eExplore the complete\u003cspan\u003e \u003c\/span\u003eBlond Absolu collection\u003cspan\u003e \u003c\/span\u003eand learn more about the\u003cspan\u003e \u003c\/span\u003ebenefits of purple shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan class=\"h-font-tertiary\"\u003eHow To Use:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStep 1 -\u003c\/b\u003e\u003cspan\u003e Dispense a small amount of Blond Absolu Ultra-Violet \u003c\/span\u003e\u003cb\u003ePurple shampoo\u003c\/b\u003e\u003cspan\u003e into your palm and apply evenly to wet hair, focusing on lengths and ends.\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eStep 2 -\u003c\/b\u003e\u003cspan\u003e Massage gently to activate the violet pigments. Work into a rich lather to ensure even toning coverage.\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eStep 3 -\u003c\/b\u003e\u003cspan\u003e Leave for 2–5 minutes.\u003c\/span\u003e\u003cbr\u003e\u003cb\u003eStep 4 -\u003c\/b\u003e\u003cspan\u003e Rinse thoroughly.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFollow with a \u003c\/span\u003e\u003cu\u003eblonde hair conditioner\u003c\/u\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cu\u003epurple hair mask\u003c\/u\u003e\u003cspan\u003e for best results.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWe recommend you to alternate with \u003c\/span\u003e\u003cu\u003e\u003ca href=\"https:\/\/www.kerastase.com.au\/collections\/blond-absolu\/blond-absolu-bain-lumiere-shampoo\/bain-lumiere-shampoo.html\"\u003eBain Lumière\u003c\/a\u003e\u003c\/u\u003e\u003cspan\u003e weekly or as a second shampoo for a deeper \u0026amp; hydrating cleanse. Adjust frequency based on your hair's porosity and the intensity of brassiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kerastase","offers":[{"title":"250ml","offer_id":51481300172932,"sku":null,"price":62.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/0511\/8596\/files\/KER_BLONDABSOLU_3474636692231_PACKSHOT.webp?v=1768963015","url":"https:\/\/kellandcohair.com\/products\/blond-absolu-ultra-violet-purple-shampoo","provider":"Kell \u0026 Co. Hair Professionals","version":"1.0","type":"link"}