Blond Absolu Ultra-Violet Purple Shampoo

Formulated specifically for blonde, bleached, or highlighted hair, Blond Absolu Ultra-Violet Purple Shampoo targets and corrects unwanted yellow and brassy undertones. The ultra-violet pigments work instantly to restore clarity and brightness, leaving hair looking fresh and luminous.

Infused with Hyaluronic Acid and Edelweiss Flower, this sulfate-free purple shampoo from Kérastase tones and nourishes sensitised hair.

• An intense brass-reducing formula giving instant blonde illumination
• Gently cleanses without stripping moisture or colour
• Strengthens and hydrates lightened or sensitised hair
• Leaves hair smooth, and noticeably shinier
• Suitable for all blonde shades, from platinum to honey tones

Explore the complete Blond Absolu collection and learn more about the benefits of purple shampoo.

How To Use:

Step 1 - Dispense a small amount of Blond Absolu Ultra-Violet Purple shampoo into your palm and apply evenly to wet hair, focusing on lengths and ends.
Step 2 - Massage gently to activate the violet pigments. Work into a rich lather to ensure even toning coverage.
Step 3 - Leave for 2–5 minutes.
Step 4 - Rinse thoroughly.

Follow with a blonde hair conditioner and purple hair mask for best results.

We recommend you to alternate with Bain Lumière weekly or as a second shampoo for a deeper & hydrating cleanse. Adjust frequency based on your hair's porosity and the intensity of brassiness.